Coffee Days Campaign: Building Resilience in Coffee Communities
In 2019, in celebration of International Coffee Day (1 October) and National Coffee Day in the US (29 September), the Sustainable Coffee Challenge will promote a crowdfunding campaign on tree donations to support coffee farmers in landscapes across Honduras, Colombia and Peru that are threatened by climate change and market instability.
The campaign will raise funds from consumers as well as companies to provide coffee farmers with healthy coffee seedlings and coffee-friendly trees.
Consumers will be able to donate via a crowdfunding platform. Every $10 donated by a consumer helps to plant 20 trees and enters them to win a trip to a coffee farm in Peru.
For every donation of $10,000 by a company, the Challenge will lead the efforts to provide 20,000 coffee seedlings. The first five companies that donate $100,000 towards the $500,000 corporate target will be showcased as lead partners in the campaign.
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