SCTA virtual event

On 1 and 2 October, the Swiss Coffee Trade Association will organise its virtual event. The theme of the conference “Together Toward Tomorrow” is a perfect emphasis that the players of the global coffee supply chain need to work closely together to address the imminent challenges of low producer prices, logistical disruptions, climate change, loss of origin diversity, digitalization and shift in consumer behavior just to mention a few examples of our increasingly complex and fully connected world.

During the webinar, you will hear more from the collaborative approach of the associations, the coffee market during and post-COVID times and how technology will shape the future of coffee production to consumption. The SCTA next gen team will have a dedicated module to share their thoughts on the future of the coffee market – this module is not only for the younger generation but for all “progressive explorers” to hear about the key developments from origin, trade to industry.

The full programme is available here.

If you wish to attend, you can easily register on www.sc-ta.ch and get your confirmation via email and the SCTA Connect APP.